Palani Balasundaram, Head – Digital Marketing, Gati Express & Supply Chain Pvt. Ltd., is a digital marketing and analytics veteran, with 25 years of experience in Digital Marketing and Analytics Strategy, and has provided high impact digital marketing and insights to a number of Fortune 500 companies spanning verticals such as real estate, education, fashion, banking, investments, hospitality, health, FMCG, software, server, storage and cloud domains.

His diverse skill set includes digital operations, demand generation, customer experience management (CEM), customer data platform (CDP), competitive intelligence, marketing automation, and strategy.

Palani holds a degree in Mechanical Engineering from Manonmaniam Sundaranar University, and is certified in Predictive Analytics for Business Forecasting from IIM Bangalore. He is also certified in Data Visualisation, Tealium, and Adobe Analytics and Reporting.